Date: Tuesday, June 23
Time: 10:30 am - 11:30 am
Location: W194
Speaker: Nathan Potter
Track: Marketing
Description: As more information becomes available on the Web and usage rates soar, the Internet is quickly becoming an important vehicle to market your company’s products and services to the quickly growing audience of Internet users in the Plastics Industry. It is also becoming increasingly difficult to break through the clutter and reach the top of the heap.
In this session, Nathan Potter will talk about how you and your organization can use search engine optimization techniques to improve your site’s organic/natural placement within Google™, Yahoo® and Microsoft®, how to run an effective keyword pay per click advertising campaign, and how to turn those clicks into high quality leads.
Nathan Potter
IDES – The Plastics Web®
Nathan Potter is the Director of Marketing for IDES – The Plastics Web®, a vertical search engine for the plastics industry with more than 240,000 registered users. He started as a Search Engine Marketer in 1998 for Winter Park Ski Resort. In 2000, he joined PlanetClick.com, a democratic search engine that developed ranking technologies later adopted by Google™. He frequently writes articles on Internet Search Engine Marketing and has been a featured speaker on B2B Internet Marketing for MarketingSherpa.com, the Wyoming Technology Organization and the Idea Expo. Potter earned his Bachelor of Arts degree in Communications from Luther College.